Tuesday, October 17, 2006

NBC's 'Heroes' tarnishes the brand name of a garbage disposal. Forever.

Emerson Electric is suing NBC because in the first episode of their new show Heroes, a cheerleader with superpowers shoves her hand in an Emerson-made garbage disposal to show that it won't hurt her. The brand name was visible in the scene.

"But [Emerson spokesman Dan Callahan] also pointed out that, according to data from the government's Consumer Products Safety Commission, you are actually ten times more likely to get injured by your dishwasher than your garbage disposal."

It sounds like they're taking a little free publicity and using the court system to get some more. Had you ever heard of Emerson Electric before reading this?

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