One of the highest services the lawyer can render to society is to appear in court on behalf of clients whose causes are in disfavor with the general public. -- ABA and AALS, Professional Responsibility: Report of the Joint Conference (1958)
What does this bring up in your mind? Mine: KKK free speech cases, religious rights, academic freedom cases (like the professor at U of Wisconsin who taught that the US government set up 9/11). What about when taking the case might lead to the downfall of your firm? For example, if a firm decides to represent a KKK member in a very public case, their law student recruitment might be hurt along with the volume of cases they can bring in. Do they still have to take it?